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	<title>Paul Nero</title>
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	<description>Copywriter, communications consultant, broadcaster and author.</description>
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		<title>Paul Nero</title>
		<link>http://paulnero.wordpress.com</link>
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		<title>Why won&#8217;t the co-op co-operate?</title>
		<link>http://paulnero.wordpress.com/2010/12/22/why-wont-the-co-op-co-operate/</link>
		<comments>http://paulnero.wordpress.com/2010/12/22/why-wont-the-co-op-co-operate/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 20:44:43 +0000</pubDate>
		<dc:creator>Paul Nero</dc:creator>
				<category><![CDATA[Customer Disservice]]></category>

		<guid isPermaLink="false">http://paulnero.wordpress.com/?p=35</guid>
		<description><![CDATA[Atrocious weather &#8211; and no milk in this town for several days. So struggling to the Co-op this morning, I&#8217;m delighted when a delivery of fresh milk arrives. But it&#8217;s not been unpacked from its pallet by the time I complete my shopping. &#8220;I have to check it in, sir &#8211; come back in 20 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulnero.wordpress.com&amp;blog=18516525&amp;post=35&amp;subd=paulnero&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Atrocious weather &#8211; and no milk in this town for several days. So struggling to the Co-op this morning, I&#8217;m delighted when a delivery of fresh milk arrives. But it&#8217;s not been unpacked from its pallet by the time I complete my shopping. &#8220;I have to check it in, sir &#8211; come back in 20 minutes&#8221; says the manager, a man normally taken to putting every hurdle he can in the way of customers buying their shopping. Instead, knowing someone wants milk, he proceeds to unpack potatoes. Slowly.</p>
<p>Having struggled through the ice to walk to the shop, which in these conditions takes than 20 minutes, it would be an hour&#8217;s round trip to come back for milk. This is a local neighbourhood Co-op  with limited lines, not a supermarket. Neither are they rushed off their feet &#8211; there&#8217;s just one other customer this chilly, icy morning. But the manager is not going to stop putting potatoes on display when a customer wants milk.</p>
<p>So I wait, in hat and scarf and gloves. I watch him. He watches me. And we wait to see who blinks first.</p>
<p>Eventually he relents with a huff, so that I wait only 10 of the 20 minutes before he reluctantly agrees to let me have &#8220;just a pint, just this once.&#8221;</p>
<p>&#8216;Tis the season of goodwill. And in these wintry conditions, some organisations are going out of their way to help people.</p>
<p>Someone tell the Co-op.</p>
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		<title>Black Swan</title>
		<link>http://paulnero.wordpress.com/2010/12/21/black-swan/</link>
		<comments>http://paulnero.wordpress.com/2010/12/21/black-swan/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 22:42:29 +0000</pubDate>
		<dc:creator>Paul Nero</dc:creator>
				<category><![CDATA[Criticism]]></category>
		<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://paulnero.wordpress.com/?p=24</guid>
		<description><![CDATA[This is not what it seems: if pretty but oppressed girl &#8220;lets herself go&#8221;  she&#8217;ll morph into the beautiful swan and fulfill her (and her mother&#8217;s) dreams. But predictable story turns dark. Almost horror. Natalie Portman gives a superb performance. Impressive. Full listing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulnero.wordpress.com&amp;blog=18516525&amp;post=24&amp;subd=paulnero&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>This is not what it seems: if pretty but oppressed girl &#8220;lets herself go&#8221;  she&#8217;ll morph into the beautiful swan and fulfill her (and her mother&#8217;s) dreams. But predictable story turns dark. Almost horror. Natalie Portman gives a superb performance. Impressive. <a title="Black Swan" href="http://www.imdb.com/title/tt0947798/" target="_blank">Full listing</a>.</p>
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		<title>That sinking feeling&#8230;</title>
		<link>http://paulnero.wordpress.com/2010/12/20/that-sinking-feeling/</link>
		<comments>http://paulnero.wordpress.com/2010/12/20/that-sinking-feeling/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 20:49:25 +0000</pubDate>
		<dc:creator>Paul Nero</dc:creator>
				<category><![CDATA[Pigeon Guided Missiles]]></category>

		<guid isPermaLink="false">http://paulnero.wordpress.com/?p=13</guid>
		<description><![CDATA[The second of the Royal Navy&#8217;s new generation of submarines, HMS Ambush, will have its launch ceremony in December 2010 without actually getting into the water. Military top brass shouldn&#8217;t be too embarrassed. It happens to the best of them. When Isambard Kingdon Brunel built the world&#8217;s largest steamship the Leviathan, he couldn&#8217;t get it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paulnero.wordpress.com&amp;blog=18516525&amp;post=13&amp;subd=paulnero&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div>The second of the Royal Navy&#8217;s new generation of submarines, <a title="Telegraph story" href="http://bit.ly/hdwXd3" target="_blank">HMS Ambush</a>, will have its launch ceremony in December 2010 without actually getting into the water.</div>
<p>Military top brass shouldn&#8217;t be too embarrassed. It happens to the best of them. When Isambard Kingdon Brunel built the world&#8217;s largest steamship the Leviathan, he couldn&#8217;t get it to sea first time round &#8211; and he killed several people in the 1858 attempt. For Brunel, it went from bad to worse, though. The ship never fulfilled its fantastical promises and eventually became a floating music hall before being broken up for scrap. For the sake of us all, let&#8217;s hope the nuclear HMS Ambush fares better &#8211; if it ever launches.</p>
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